August 18, 2022

The Experience Channel

Business & Tech

4 Strategies to Grow Your Online Store

4 min read

The Internet provides a plethora of opportunities to grow your business. However, the competition for ecommerce stores is growing every day. You have to find ways of standing out from the crowd and getting in front of as many people as possible. 

This means implementing strategies which will improve your SEO rankings, increase organic traffic to your online store and make sure you’re reaching new customers through paid advertising channels like Facebook ads. 

In this article we’ll look at four such strategies that you can use in order to grow your online store’s profits:

1. Utilize free affiliate marketing tools

If you’re just starting out, affiliate marketing is a great way to drive traffic to your site. It’s also a great way to get new customers and build trust with them by showing them that you know what you’re talking about.

It’s all about building brand recognition. How do people recognize Google? They do it through building a remarkable product and of course advertising, but most of us have seen the “Google” logo so many times that we don’t even think about it anymore—it’s become part of our daily lives! You can do the same thing with whatever product or service you offer and make sure that everyone who comes across your website knows exactly who they’re dealing with from the moment they land on it.

2. Partner with other brands

Another strategy is to partner with other brands. It’s a great way to find complementary products, or even similar ones that your customers might be interested in. You can offer a discount code for both brands, or just one of them (perhaps the more expensive one), but either way it will attract attention and drive sales.

Another option is to find other brands that offer services. If they have something you’re already providing, see if there’s an opportunity for cross-promotion by teaming up on certain days or times when they’re more likely to get traffic from their customer base. This could mean aligning yourself with an influencer who has some overlap with yours in terms of audience size and demographics; alternatively (or additionally), you could invite another influencer on your site as part of a paid partnership agreement where she does something like review some items from your store or give away samples for free! Remember, use a partner management system to track all of your partner relationships so you know which ones are most impactful to your brand.

3. Optimize your paid media buys

A paid media buy is a way for you to advertise your product or service on a third-party website or platform. This kind of ad campaign can be set up in just a few clicks and can be highly targeted, meaning it only shows up for customers who are likely to be interested in what you’re selling.

There are plenty of ways to optimize your paid media buys:

Define your goals. 

First things first: define what success looks like from this campaign. Is it all about brand awareness? Are you hoping to drive traffic directly back to your site? Do you want more customers coming back for repeat purchases? Knowing what success looks like will help determine which types of ads and placements will get the job done best.

Understand the channels available to you (and their pros/cons). 

There are tons of different places where advertisers can place their ads—the trick is making sure they’re getting seen by potential customers and not just other advertisers! Some channels have higher reach than others, but they may not provide as much insight into how effective an ad was after its run ended (or vice versa). When considering channel options, think about which ones would do the most good on each stage in the buyer journey: discovery, consideration and decision-making stages. Always leverage link tracking technology with any media buy so you know which ad campaign has been the most successful.

4. Improve Your Search Engine Rankings With SEO

Search engine optimization (SEO) is the process of improving your website’s search engine rankings.

SEO is a long-term strategy, so don’t expect overnight results. It can also be difficult to measure because it doesn’t happen in real time—there are no metrics for how many customers you’ve lost or gained because of SEO.

But that doesn’t mean there aren’t ways to track how your SEO efforts are affecting sales, especially if you have an ecommerce store and use Google Analytics to track traffic sources and conversions.

Conclusion

By improving all aspects of your ecommerce business, you can reach more customers and ultimately increase your profits.

When you’re just starting out as an ecommerce business, it can be tough to know where to focus your efforts. After all, there are so many things you need to do that it can be easy to get overwhelmed and not make any progress at all. This is why the first step in growing your ecommerce store is to make sure that each part of your business is working well.

If any one area of your ecommerce business isn’t working right, this will cause problems for all other areas as well. 

For example: if you have a poor website design that lacks the right ecommerce technology poor product photos on Amazon Marketplace (or both), people won’t want to buy from you because they won’t trust that their products will arrive in good condition or look like what they expected based on what was advertised online! So now not only do customers not trust their purchases; but those same customers may also leave negative reviews about how poorly-designed/photographed items were which could negatively affect future sales (and thus profits) down the line by discouraging new potential buyers from purchasing items from us due their experience with us being bad enough times before.