When you have an online business, you may be aware of SEO and PPC for the marketing of your website. However, you may also wish to embrace social media and include this in your marketing strategy. There is much more to social media than writing a few words or sharing some images with followers, and it can be lucrative for your business when you advertise on these platforms. If you are looking to increase traffic to your website and drive sales, below are some of the best platforms you can promote your business on, which can show you excellent returns on your investment.
Facebook is the largest social media network in the world and boasts almost 2 billion active daily users. Advertising on this platform can give your marketing a considerable reach, and there are various types of Facebook ads that you can choose to use. It is not ideal for novices to use the platform, though, and you may wish to use the services of a reputable digital marketing agency that provides social media management to ensure you see a return on the money you spend. The only exception is if you’re a big company such as eToro on Facebook that manages their own social media account.
Instagram marketing is another tool you may wish to add to your digital arsenal. The same people own the network as Facebook, so the advertising is also similar. There are a variety of different ads you can use in your marketing campaign, including:
- Carousel Ads
- Story Ads
- Photo Ads
- Video Ads
- IGTV Ads
- Shopping Ads
- Collection Ads
If you are running a B2B business, then the best platform for you may be LinkedIn, a professional networking platform used by many people in the business world. LinkedIn has similar advertising options as Facebook and Instagram, and many of the social networks have similar options. You can target the decision-makers in a company directly using LinkedIn advertising, and it is also an excellent way to increase brand awareness and generate sales.
There are also plenty of other social media networks that you can use to promote your business and help generate sales. One thing to keep in mind is that you will have to create a lot of unique, relevant, and high-quality content for these platforms, and this can be a full-time job in itself. As such, it is often an excellent idea to use a digital agency first to manage and optimise your campaigns, and then you can bring this in-house and employ someone to do this for you.